ABBEY GLASS

The Client

Abbey Glass is a luxury womenswear brand based in Atlanta, Georgia. The female-owned company creates timeless classics that channel a woman’s innate sense of playfulness imbuing them with a confidence that shines from the inside out.

The Project

Concept and establish Abbey Glass’ new brand platform, including its brand ethos, copy guidelines, social direction, and a website refresh.

The Outcome

The creation and rollout of the Abbey Glass brand platform and promise and the marketing of its Fall 2020 capsule collection, The Art of Dressing Up, perfectly capturing the Abbey Glass woman’s essence of playful elegance. My work with Abbey resulted in her selection for the 2020 Tory Burch Fellowship, which supports small, female-owned brands. 

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From Abbey

“Thank you for helping me put my brand's value into words, which has given me the confidence to speak to wider audiences about my mission.”

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