BARNEYS NEW YORK
THE CLIENT
Barneys New York
The Project
To identify and create Barneys’ new digital brand voice.
The Outcome
New messaging guidelines that captured Barneys’ new brand platform, as well as accurately represented the many brands sold through the iconic store. In addition, I created editorial templates to standardize copy and tone across categories and partnered with designers and representatives from some of the leading names around the globe to ensure a seamless flow of information from brand to Barneys.