SPANX

THE CLIENT

One of the leading shapewear brands in the U.S., Spanx is a female-founded company determined to help women look (and feel!) their best.

The Project

Oversee all copy across print, web, and email to ensure consumers experienced a cohesive message across multiple brand touchpoints.

The Outcome

In addition to creating the brand’s first copy guidelines and standardizing messaging across channels, I launched the brand’s first editorial catalog, combining sales and storytelling to great effect.

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