MEDUSA

THE CLIENT

Medusa is an ultra-premium blanco tequila brand handcrafted in small batches.

The Project

Concept brand story and messaging for digital and print. Devise and implement a launch plan.

The Outcome

Succinct and inventive brand storytelling that channels the company’s hip and edgy persona, including a new tagline and social campaign that played on the story behind the infamous Greek villain, Medusa. Concepted the brand’s Covid-era launch marketing strategy which centered around personalized happy hour kits.

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